Marketing Resources, Tips & Techniques for Independent Comic Book Pulishers & Creators!

Learn. Create.  Succeed.

Here at Comic Book Marketing dot Com, we are here to educate and enlighten independent and self publishers about how to succeed in the business of comic book publishing.  We’re here to provide information, facts and practical methods for turning your hobby into a lucrative and financially successful business as a professional comic book publisher.  Our free resources and membership services will give you the tools to navigate the rough waters of the comic book industry.

In general, the comic book industry lacks business sense. This is almost universally true with comic shop owners, comic book publishers and comic creators. Just because you have a lot of comic books in your collection does not mean you have the ability to start and run a comic book store. And, just because you can write or draw does not mean you should publish your own books. Well, let me rephrase that, you can give it a try but odds are you are going to fail. I know as an indy publisher I’m supposed to be all warm and fuzzy when it comes to talking about creating comic books and the industry. However, while comic books are my first and one-true love, I love running a successful business just as much and am not by any means a hobby publisher. There is nothing wrong with being a hobby publish, it just means this website is probably not for you. If you are interested in trying to take your business to the next level, then read on!
 
The truth is 99.9% of all comic book publishers fail to become commercially successful (or even successful enough to support their creators as a fulltime business). This has nothing to do with talent or skill in putting a comic book together…that’s actually one of the least important factors involved in having a moneymaking comic. What it takes, and what most people in the industry lack, is the aforementioned business sense. They think, “Because I make it, they will come.” Not true as the hundreds (thousands?) of POD publishers can attest.
 
Now, I’m not saying comic book publishers are innately stupid. What I am saying is most lack the business knowledge or even the initiative to get that knowledge. Most do not run their publishing “companies” like businesses. They don’t have business plans, they don’t have business goals and they, usually, don’t have the resources to even run a business at all.

Check out the “7 Comic Book Publishing Realities” list for must-have facts before you publish your first comic book.

The 7 Comic Book Publishing Realities List

(more to come)