Keeping Your Readers Coming Back – A Primer

Hey there, guys and gals.  It’s Mat Nastos back again with another bit of marketing advice for your indie comic book publishing adventures.  Today I’m going to talk about how to keep from losing your audience while you are making it grow.

Stan Lee is a genius.  Everyone in the comic book industry knows it.  Unfortunately, most people don’t realize his true genius lies outside of having created Spider-man, the Hulk, the X-men and the Marvel Universe itself.  The real force behind the genius of Stan Lee was that he knew the reason why most businesses lose customers. 

I know what you’re saying to yourself right now.  You’re saying, What in the hell are you talking about, Mat, and what on Earth does it have to do with drawing the Wolverine?”  Truth be told, it has absolutely nothing to do with drawing the Wolverine and absolutely everything to do with why a lot of comic book publishers lose sales after their first issue and, eventually, cancel their comics.

The major reason why comic book publishers (and businesses in general) lose business is because of customer apathy.  In other words, most comic book publishers are chasing away customers by ignoring them after the initial sale.  Marketing experts estimate that over 65 percent of all business lost in the US is from apathy after the sale.  And even back at the beginning of Marvel Comics, Stan Lee knew this.  Read the rest of this entry »

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